上一篇说到乔丹鞋，后来发现自己还曾经在小学时代迷恋过麦克·乔丹。于是在YouTube上以“Michael Jordan commercial”为关键词搜索了若干由乔丹主演的电视广告，分享一下。
我觉得创意最棒的是上面这支名为“Let Your Game Speak”的乔丹品牌广告，其中重现了乔丹在球场上的经典时刻，但是演出者却不是乔丹——他只在最后露了一小脸。画面中的那些镜头简直是所有篮球爱好者在小时候都做过的事情，很容易引起消费者共鸣。
这些画面把历史上的精彩镜头“还原”得非常“真实”——包括镜头的位置、乔丹的动作以及场边观众和对方球员的反应。如果你想回味一下那些原汁原味的乔丹录像，可以看这段A/B对比。
其他的就不直接贴视频了，找些有意思的做个链接列表：
佳得乐饮料广告。23岁的乔丹对抗39岁的乔丹，最后还出现了北卡罗莱那时期的乔丹。电脑特技简直是没治了。两个乔丹的球风在其中差异明显，就像台词所说：“You reach, I teach.”YouTube链接>> 幕后花絮链接>>
乔丹品牌广告，名为"Failure"。画面不精彩，画外音却值得回味，讲述了一个“失败是成功之母”的故事。小时候看过，不过当时英文太烂，没看明白……YouTube链接>>
乔丹品牌广告，名为“Heart”。长镜头，没太大意思，大意无非是“篮球就是乔丹的心跳”。YouTube链接>>
第一支乔丹品牌电视广告。视频看样子是来自电影《Michael Jordan to the Max》的DVD。YouTube链接>>
乔丹品牌广告，名为“Tell Me”。画外音和画面把“超越乔丹”和“无法超越的乔丹”这两个概念结合得很巧妙。(张亮说：“那个tell me的广告，大概是乔丹在奇才时拍的，所以其实是根据当时的时代呼声，做的一个反击：你们说我老，that's ok。倒不是超越或不超越的问题。”)YouTube链接>>
乔丹品牌广告，名为“Frozen Moment”。全靠画面和配乐取胜。YouTube链接>>
耐克广告。乔丹飞起100英尺灌篮，好像在ESPN台放过无数次，国内观众比较熟悉。YouTube链接>>
麦当劳广告。大鸟博得和乔丹联合出演，创意有点像麦克·杰克逊的《Jam》。不过最后麦当劳的大汉堡画面一出来，就搞得整个广告看起来很俗。我觉得主要是画面色彩的问题。YouTube链接>>
* 贴易建联出演的NIKE广告一则，个人觉得很赞，创意和音乐都不错。YouTube链接>>
Jordan的自传DVD给我印象很深，还有结尾的一首歌，众里寻她百度也没找到。
ps 问个问题，有人说他滞留3秒真的假的？1/2gt的平方下来不像啊，又说跟重心有关，哪位能解释一下？
由 anko 发表于 2007年09月23日 20:28曲目都在 MJ to Max 的原声碟里，好像一首都没少。
由 flypig 发表于 2007年09月23日 20:42开眼界了，he is God!
由 will 发表于 2007年09月24日 00:07刚刚看到一组图片“在屋顶唱着你的歌”，所以给你看看，煎蛋的，http://jandan.net/2007/09/23/wisconsin_where_else_would_you_raise_goats_on_a_green_roof_pics.html
由 袁大头 发表于 2007年09月24日 00:39谢谢flypig的回答～
可是那首歌的确不在那个12首的原声大碟里面...
听听这个～
http://www.56.com/p16/v_MjE5MTkyMjE.html
by
http://zhidao.baidu.com/question/26246887.html?si=2
看易建联的广告，里面有很多留言都是BS中国球员的，唉
美国佬的偏见很大啊！
感谢你贴的视频，神的看过挺多次了，不过谁叫他是神，百看不厌。小联同学的还挺有趣。
to anko： 不知道你说的滞留是静止在空中还是算起跳到下落的时间，如果是静止我只听说过0.1秒，不过依然不可能成立，那是胡诌，谁也不可能停在空中。如果是后一个概念说多少的都有。
他是因为具有超强的弹跳加上过人的腰腹力量，还有完美的全身协调能力，所以在空中可以相对很随意的做动作，因此看起来很飘逸
真的很像，连托马斯都很像
由 ZING 发表于 2007年10月12日 13:04看不到啊。
由 stone 发表于 2009年12月22日 17:23看易建联的广告，里面有很多留言都是BS中国球员的
由 vêtement 发表于 2009年12月26日 16:11看起来 确实很飘逸呀·
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