2009年:一个品牌和一本书
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2009年,忙到令人发指。至此发指结束之际,来跟各位做个总结。
今年做了两件大事:一是成立了设计品牌 Da Code,二是出了一本叫做《敢吗:改变人生的日记书》的书。对我自己来说,2009基本可以称之“设计年”。
先从 Da Code 说起吧还是。
这事儿的起因比较奇怪。在4月的某个晚上,我、张亮、松木莫名其妙地在三里屯约了个饭局。其中聊到 Apple4us ,说是应该尽快创点儿收,支付这个博客的人工成本。后来,我们先是在 Apple4us 上做了一个“T计划”,再后来,它就变成了独立的 Da Code 。
虽然经历了两次判断失误,但 Da Code 的成绩还是很令人意外。它在一个月的时间里创造了6位数的销售纪录。虽然利润上看不算大赚特赚,不过从最初的出发点来评判,也够 Apple4us 吃上一阵子了。
中间的种种故事,你可以在 Da Code 的博客上找到。有篇《周末画报》的报道,我一直很喜欢,在这里能看到。
后来,Da Code 进入了暂停状态。
原因之一,是我开始做的这本《敢吗:改变人生的日记书》。
这事儿的起因看起来比较正经一些。在2007年底,通过“反波”认识的康艺从英国给我寄来了一本书,叫做“This Diary Will Change Your Life 2008″。很难忘记当时看到这本书的兴奋,我几乎是在办公室里整个抽搐了起来。
转眼到了2008年12月,我去 Amazon 上抢了10本《This Diary Will Change Your Life 2009》送人。有三个收到了这本书的朋友——张亮、闹闹、平客——后来对我讲了相同的话:“你应该出一本这样的书。这对于你来说再合适不过了。”
想起来大概确实如此。做过媒体的人,都会想要出一本书。但是对我来说,驾驭20万字,实在是不知道会拖到哪年的事情。既然之前做过许多设计,不如就还是从设计下手。
平客是第三个向我提出这个点子的人。他最后成功地把我拖入了出书的这潭浑水。
得益于 Google Docs 上面的一张选题表,我用“历史回溯”功能捋了一下制作《敢吗》的时间线:6月2日,所有设计选题确定;整个6月到7月,出书计划停滞,全力在做 Da Code;8月,出书计划又被提上日程,开始进入没有周末的状态;9月份,休了一周年假,以每天3个的速度突击设计;10月,和出版社之间开始密集开会,第一版设计稿被大量枪毙、密集修改。
这个修改的过程是痛苦的。因为10月之后我换去一家新公司做事,平日工作量大幅增长。结果就是:一来没有时间去做自己的事情;二来整个人的状态也很不适合进行创作。但是出版计划已经在出版社的时间表上,也没有什么延期的余地可谈。在经历了七八次创意被耗尽的瓶颈期之后,每次和出版社开会,都要在心里默念一百遍:“别再改了,再改就没法出了。”
好在《敢吗》最后还是如期出版了。因为事前没有太多声张,所以在新书发布会前两天提出这件事情的时候,许多朋友的反应都是:“天呐,你忙成那样,书怎么还是出了。”连我回想起来也是匪夷所思的一件事情。
接下来的一段时间,会陆陆续续地和各位分享这本书的幕后故事。因为刚刚经历了这样一个密集的创作过程,脑子仍然不能缓过来,写的字有点儿无趣,也请各位多多包涵。

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